Privacy Policy

Data sharing with other third parties

We never sell or rent your personal information to third parties.
If you are an individual based in the EEA and have given us your express permission, we may share your personal information with select partners that you decide. If you are an individual not based in the EEA, we may share your personal information with select partners that are clearly labelled when you sign up. We always make clear when we share that information – as an example when we provide an event or an asset in collaboration with a partner of ours.

Protection of your personal information

We take care to protect your personal information against abuse or loss. As an example, we store personal information in secure environments. We also provide training to our employees on data protection best practices and require them to enter into a confidentiality agreement.
We cannot guarantee absolute security though. If you would like to learn more about what we do to protect your personal information, please contact us at privacy@optimizely.com.
We hold our vendors and service providers to the same high privacy standards as we hold ourselves. In all cases where we share your personal information with anyone outside of Optimizely, we explicitly require them to acknowledge and adhere to our privacy and customer data handling policies through a data processing agreement.

Children’s Privacy

Protecting the privacy of young children is especially important. For that reason, Optimizely does not knowingly collect or solicit personal information from anyone under the age of 13. In the event that we learn that we have collected personal information from a child under age 13, we will delete the information we have stored as quickly as possible. If you believe that we might have any information from or about a child under 13, please contact us as indicated in the contact section below.

How long we keep personal information

Generally

In general terms, we keep your personal information for as long as it is warranted to fulfil our commitments to you and to adhere to legal or regulatory requirements.
If you are a customer, partner or someone else with whom we deal, we keep the personal information as a minimum for the duration of our relationship. Certain personal information may be kept for longer though, for example, to ensure that we have an accurate record of your dealings with us in the event of any complaints or challenges; or if we reasonably believe there is a prospect of litigation relating to your relationship with us.
If you have requested to receive marketing communications, we will keep your personal information only for as long as you wish to receive those communications.

If you are an Optimizely customer or partner (or prospective customer or partner)

If you are an Optimizely customer or partner, we may keep your personal information for the duration of our contract between your organization and us. If not required by law or regulation to keep your information beyond that term, we will remove it within 12 months of the contract ending.
If you have signed or entered into a contract with us, we typically archive and store that contract for an extended period of time, typically seven years or longer, depending on jurisdiction. Other items such as invoices may also be kept for longer than 12 months.
If you have been in touch with us with a question, demo request, asked for a quote, or have engaged with a sales representative, your information will be stored for up to 12 months after the last recorded activity, and will then be removed or anonymized.
If you are a prospective Optimizely partner, we may keep your personal information for so long as you are active as a prospect or until you tell us you do not wish to become an Optimizely partner.
If you have asked to receive one of our newsletters or other marketing communications from us, we will keep your personal information to maintain your subscription, even if you would no longer be a customer or partner of ours.
If you have signed up to take part in our developer community or discussion forums, your personal information will be retained indefinitely unless you explicitly tell us to remove it.

If you are not an Optimizely customer or partner

If you have opted into any of our content marketing initiatives or have opted into our newsletters, your personal information will be kept for as long as you seem to be an active subscriber.
If we haven’t seen any activity on your part for 12 months, we will remove your personal information or anonymize it.
If you have signed up to take part in our developer community or discussion forums, your personal information will be retained indefinitely unless you explicitly tell us to remove it.

Your choices and rights

This section describes the rights you have under this privacy policy. You may have additional rights under applicable law - please see the Appendix for details.

How you can opt out of Optimizely marketing

You can choose to opt out of marketing communications from us at any time.
If you don’t want to receive marketing communications from us, you can at any time use the “Unsubscribe” link present in all marketing emails from us or go to our unsubscribe page.
Please note that opting out of email marketing typically doesn’t mean that you won’t see ads from us – please see our Cookie Policy on how you can opt out of web tracking, although it doesn’t mean that you will opt out of ads altogether.

How you can opt-out of third party marketing such as from our customers

Our customers are solely responsible for their own marketing emails and other communications and we cannot unsubscribe you from their communications.
You can unsubscribe from our customers' marketing communications by clicking on the "unsubscribe" link located on the bottom of their emails, or by contacting them directly.
If you believe any of our customers has engaged in unsolicited sending of mass email (or SPAM) and that they are using our Products and Services to do so, please contact us at abuse@optimizely.com.

How to contact us

If you are based in the European Economic Area, you can write to:

Episerver AB
c/o Legal Department
Box 7007
103 86 Stockholm
Sweden

Send email to: privacy@optimizely.com.
If you are based outside of the European Economic Area, you can write to:

Optimizely Inc.
c/o Legal Department
119 Fifth Avenue, 7th Floor
New York, NY 10003
USA

Changes to this Privacy policy

From time-to-time, we may change this privacy policy to accommodate changes to our Products and Services and companies, new technologies or industry practices, updated laws or regulatory requirements, and generally to keep it up to date. We will provide notice to you (as described below) if these changes are material.

Notices may be by email to the last email address you provided us, by posting notice of such change on our Websites or the Product and Services you use, or by other communication channels.